After graduating from university in Tennessee, I moved to Los Angeles, where I worked temporarily at several small companies before securing positions at Forecast Lighting and Ciba-Geigy Composite Materials as production engineer. During this period, I also enrolled in graduate studies in computer science at California State University to further develop my technical expertise.
These experiences helped me understand the different phases of technology project development. After leaving Ciba-Geigy, I joined a special project with Cogent Systems, which was seeking to expand its fingerprint technology business into Southeast Asia. I eventually secured a contract with the Royal Thai Police, valued at approximately US$26 million at the time.
I later exited the business and founded my own company, MediaPoint together with my classmates, which developed ZipComm, a communication software product for data and fax transmission.
For more information about my background, please refer to our team section.
For the seven years leading up to the COVID-19 pandemic, I worked in Thailand, helping expand Thai Lion Air Cargo's network across Southeast Asia and into East Asia. The work involved navigating a competitive environment while coordinating with country agents and addressing the different requirements of each market.
When COVID-19 struck, it disrupted the business environment and brought this chapter of my career to an unexpected turning point.
Mahyu was established in 2020, just as the pandemic began. At the time, my nephew and his friends, who had recently graduated in computer science, approached me seeking opportunities to develop their careers and expand their knowledge. Since then, we have continued this journey together, building Mahyu and developing our technology as a team.
In the early 2000s, after leaving DHL Express Logistics—Tabitha Sentra Logistik. I had designed and developed a digital logistics concept, but it never really took off. The internet was still at an early stage. So, I decided to put the idea aside. As I moved from one business to another, I eventually forgot about it until these young graduates approached me.
I agreed to help the fresh graduates to develop their skills while waiting for the pandemic to pass, which was initially expected to last only three months. It turned out to last more than two years.
Mahyu began with domestic transportation and gradually expanded into international air freight. Recognizing the importance of warehouse management and eCommerce logistics in supply chain and international trades. I decided to integrate these capabilities into the platform as well.
I then introduced an online payment feature, understanding it as an essential function in a digital logistics ecosystem. Traditionally, many logistics transactions rely on payment terms or bank transfers, which can involve additional transaction costs and administrative work. By integrating online payments, Mahyu aims to simplify transactions and make logistics operations more convenient and efficient.
We later received a request from a Saudi company for pilgrim eCommerce solution. I explained that I already had an eCommerce feature, but the specific requirements for pilgrims were governed by special regulations. We eventually developed a modular platform, Satufen, tailored to this purpose.
However, the Saudi company that approached us did not honor our agreement and instead established a cooperation with Pos Indonesia, a last mile agent that I introduced.
Satufen was eventually launched with our new partner. We then developed Rawank, a specialized solution for Indonesian migrant workers after I was introduced the regulation by Indonesia customs authority, followed by TigaUs, developed in response to a request from an Indonesian logistics association.
This is the story of how Mahyu and its specialized solutions came to be.
Mahyu and its specialized solutions were designed and implemented using intelligent algorithms at a time when AI was not yet on every company's radar.
Our systems use intelligent algorithms and automated workflows to streamline logistics operations, from request processing and service coordination to capacity management. By reducing manual intervention, Mahyu helps make logistics operations more efficient and consistent.
Our goal is to transform traditionally manual logistics processes into intelligent, automated workflows, drawing on our technical expertise and operational experience.
At the same time, our mobile app enables users to monitor and track shipments from origin to destination across international borders. It also automatically distributes work receipts to shippers and the service providers involved in real time, keeping all relevant parties informed throughout the shipment journey.
Mahyu provides end-to-end shipment visibility, following each shipment from its country of origin to its destination in another country.
The system minimizes manual input across back-office operations. Invoices, barcode labels, customs reports, and status updates are automatically distributed to the relevant participants. Basically, traditionally manual logistics processes are transformed into algorithm-driven workflows.
By combining AI-based methods, intelligent algorithms, and automated workflows, Mahyu and its modular solutions aim to minimize manual intervention, reduce errors, and make logistics and customs operations more efficient and cost-effective.
Our team built the platform from scratch, drawing on our collective expertise and experience. I personally configured each functional section and workflow to ensure that information is automatically routed to the appropriate channels, minimizing the need for manual intervention.
Building a complete digital ecosystem, much like Claude and other AI platforms, requires substantial financial resources, marketing investment, and a dedicated team—resources that Mahyu has lacked.
For this reason, we chose to begin with our specialzed solutions, allowing our trusted logistics partners to gradually familiarize themselves with AI-enabled systems before expanding toward the broader Mahyu logistics ecosystem.
We began with Satufen, our specialized pilgrim logistics solution serving shipments from Saudi Arabia to Indonesia. However, conflict in the Middle East has made air freight significantly more expensive, with airlines imposing fuel surcharges that make it more difficult for Umrah pilgrims to purchase souvenirs and send items home.
We are now preparing to launch Rawank for Indonesian migrant workers (Pekerja Migran Indonesia—PMI), beginning with Singapore and Brunei. The service is scheduled to launch in November 2026. On 18 October 2026, we introduced our services to Indonesian migrant workers at the Indonesian Embassy attended by more than 300 participants.
I am hopeful, we can develop this market more successfully and reach more customers than we have been able to in the Indonesian worker markets.
Indonesian workers save money, and many can afford to send new and used items to their families in Indonesia. Under the PMK141regulation, registered workers are permitted to send up to three shipments per year, with each shipment valued at no more than US$500, without paying import duties and taxes.
We plan to introduce TigaUs in 2027, initially launching in Indonesia before expanding into Singapore, Thailand, Vietnam, and other Southeast Asian markets. Building on the proven workflows of Satufen and Rawank, TigaUs incorporates Intelligent Document Processing to convert documents into structured data, streamline customs documentation, and facilitate online customs duty and tax payments.
TigaUs aims to enable pre-arrival customs processing, allowing businesses to prepare and submit customs documentation, validate shipment information, and arrange duty and tax payments before goods arrive at their destination. By moving key customs procedures forward, TigaUs aims to reduce delays upon arrival, accelerate customs clearance, and make international trade between Southeast Asia and global markets faster and more efficient.
This is a long journey that I have personally envisioned and designed. We continue to work towards making that vision a reality.
Founded in 2020, Mahyu grew from an early digital logistics concept into a modular logistics technology ecosystem, integrating domestic transportation, international air freight, warehouse management, eCommerce, mobile applications, and online payments.
To address distinct market requirements, we developed specialised solutions: Satufen for pilgrim logistics, Rawank for Indonesian migrant workers, and TigaUs for intelligent customs automation.
Across our platforms, we combine AI-based methods, intelligent algorithms, and automated workflows to streamline logistics operations and customs documentation. TigaUs aims to enable pre-arrival customs processing, allowing businesses to prepare documentation and arrange customs duty and tax payments before shipments arrive, helping accelerate clearance and reduce delays.
Our journey has not been without challenges. Entirely self-funded, we have taken a practical approach despite limited financial and marketing resources: developing specialised solutions, building experience with our logistics partners, and progressively expanding into regional markets.
Following the introduction of TigaUs, we plan to launch the broader Mahyu logistics ecosystem, bringing our specialised solutions and integrated logistics capabilities together as part of our long-term vision.
Our vision is to identify emerging growth opportunities ahead of the curve and connect individuals and businesses engaged in trade with logistics providers—making cross-border trade and logistics simpler, smarter, and more cost-efficient.
I hope Mahyu can contribute to the greater good of the logistics industry, a vital sector supporting global trade, manufacturing, and supply chains.
In the AI—automation era, I believe technology should be more accessible, rather than relying solely on traditional pricing models. My aspiration is to make Mahyu’s platforms accessible to as many logistics participants that wanted to transform, potentially offering services free of charge where sustainable.
Ultimately, I measure success not only by the technology we build, but by helping people discover new possibilities and rethink how they have worked for years, opening the door to better ways of doing things.
Eddy Syaifulah
Founder & CEO.
info@mahyu.com
Copyright © 2026 Mahyu LLC. All Rights Reserved<